About us
Concept Privé is a hybrid cultural platform curating private pop-up events and intimate, invitation-only shopping experiences.
Founded by Sona Chakarian, with over 25 years of experience in the fashion and luxury industry, Concept Privé invites a handpicked selection of designers and artists — both emerging and established — from Europe to the United States.
With the support of her daughter, Diana Mouradian, a graduate of a leading international business school in Paris, the mother-daughter project continues to grow, offering brands a gateway to the U.S. through elegant and thoughtful activations.
Our Approach:
- Appointment-Only Showroom: A one-on-one, curated experience in a private setting designed for discerning clients.
- Pop-Up Events and Sales: Unique events blending fashion, jewelry, and art in immersive, high-touch formats.
- Bridge to the US Market: Concept Privé helps brands connect with American clientele through curated storytelling and cultural strategy.
Founder's Vision:
Sona Chakarian brings a deeply personal and artistic touch to every Concept Privé edition. Her expertise, developed over two decades of representing luxury houses, is paired with an intuitive sense of beauty and narrative. With her distinctive French sensibility, she creates spaces where elegance, intimacy, and meaning come together — offering not just visibility, but resonance.Notable Encounters:
Concept Privé has collaborated with both emerging talents and iconic houses including Leonard Paris, Carolina Herrera, Jason Wu, Brandon Maxwell, and Nina Ricci, crafting moments where artistry and luxury align.
Join the Experience:
Each Concept Privé gathering is more than an event — it is a curated encounter, a celebration of craft and identity. Whether through exclusive showrooms or cultural pop-ups, we invite you to enter a world where luxury becomes a personal journey.
"A Rendez-vous with Elegance"